Heckers Buckwheat Baby Judson’s Mountain Herb Pills Advertisement for Hood & Co
EXTENT
The physical and the online collections include over 2600 trade cards, advertising postcards, and booklets from the late 19th and early 20th century.
ABSTRACT
The Walter Havighurst Special Collections & University Archives holds thousands of advertising trade cards. Trade cards were typically used to advertise products and services, such as patent medicines, thread, sewing machines, food and beverages, and farm equipment. Trade cards reached the height of their popularity in the United States during the 1880s and 1890s. Reduced postal rates and the rise of magazine publishing led to the eventual decline in popularity of this unique American form of advertising.
DIGITAL COLLECTION
Shields Trade Card and Advertising Collection
