{"id":5103,"date":"2013-04-03T15:01:24","date_gmt":"2013-04-03T19:01:24","guid":{"rendered":"http:\/\/spec.lib.miamioh.edu\/?page_id=5103"},"modified":"2020-08-29T12:07:23","modified_gmt":"2020-08-29T16:07:23","slug":"cards","status":"publish","type":"page","link":"https:\/\/spec.lib.miamioh.edu\/home\/cards\/","title":{"rendered":"Shields Trade Card &#038; Advertising Collection"},"content":{"rendered":"<div id=\"attachment_5104\" style=\"width: 192px\" class=\"wp-caption alignright\"><a href=\"http:\/\/spec.lib.miamioh.edu\/wp-content\/uploads\/2013\/04\/buckwheat.jpg\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-5104\" src=\"http:\/\/spec.lib.miamioh.edu\/wp-content\/uploads\/2013\/04\/buckwheat-182x300.jpg\" alt=\"An example from the collection\" width=\"182\" height=\"300\" class=\"size-medium wp-image-5104\" srcset=\"https:\/\/spec.lib.miamioh.edu\/home\/wp-content\/uploads\/2013\/04\/buckwheat-182x300.jpg 182w, https:\/\/spec.lib.miamioh.edu\/home\/wp-content\/uploads\/2013\/04\/buckwheat.jpg 365w\" sizes=\"auto, (max-width: 182px) 100vw, 182px\" \/><\/a><p id=\"caption-attachment-5104\" class=\"wp-caption-text\">Heckers Buckwheat Baby Judson&#8217;s Mountain Herb Pills Advertisement for Hood &amp; Co<\/p><\/div>\n<p><strong>EXTENT<\/strong><br \/>\nThe physical and the online collections include over 2600 trade cards, advertising postcards, and booklets from the late 19th and early 20th century.<\/p>\n<p><strong>ABSTRACT<\/strong><br \/>\nThe Walter Havighurst Special Collections &amp; University Archives holds thousands of advertising trade cards. Trade cards were typically used to advertise products and services, such as patent medicines, thread, sewing machines, food and beverages, and farm equipment. Trade cards reached the height of their popularity in the United States during the 1880s and 1890s. Reduced postal rates and the rise of magazine publishing led to the eventual decline in popularity of this unique American form of advertising.<\/p>\n<p><strong>DIGITAL COLLECTION<\/strong><br \/>\n<a href=\"https:\/\/digital.lib.miamioh.edu\/digital\/collection\/tradecard\/search\" target=\"_blank\" rel=\"noopener noreferrer\">Shields Trade Card and Advertising Collection<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>EXTENT The physical and the online collections include over 2600 trade cards, advertising postcards, and booklets from the late 19th and early 20th century. ABSTRACT The Walter Havighurst Special Collections &amp; University Archives holds thousands of advertising trade cards. Trade<span class=\"ellipsis\">&hellip;<\/span><\/p>\n<div class=\"read-more\"><a href=\"https:\/\/spec.lib.miamioh.edu\/home\/cards\/\">Read more &#8250;<\/a><\/div>\n<p><!-- end of .read-more --><\/p>\n","protected":false},"author":11,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-5103","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/spec.lib.miamioh.edu\/home\/wp-json\/wp\/v2\/pages\/5103","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/spec.lib.miamioh.edu\/home\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/spec.lib.miamioh.edu\/home\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/spec.lib.miamioh.edu\/home\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/spec.lib.miamioh.edu\/home\/wp-json\/wp\/v2\/comments?post=5103"}],"version-history":[{"count":9,"href":"https:\/\/spec.lib.miamioh.edu\/home\/wp-json\/wp\/v2\/pages\/5103\/revisions"}],"predecessor-version":[{"id":11219,"href":"https:\/\/spec.lib.miamioh.edu\/home\/wp-json\/wp\/v2\/pages\/5103\/revisions\/11219"}],"wp:attachment":[{"href":"https:\/\/spec.lib.miamioh.edu\/home\/wp-json\/wp\/v2\/media?parent=5103"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}