Victorian Trade Card Collection

An example from the collection

Heckers Buckwheat Baby Judson’s Mountain Herb Pills Advertisement for Hood & Co

Both the regular and the online collections include over 1400 Victorian trade cards

The Miami University Libraries contain several hundred advertising trade cards. Trade cards were typically used to advertise products and services, such as patent medicines, thread, sewing machines, food and beverages, and farm equipment. Trade cards reached the height of their popularity during the 1880s and 1890s. Reduced postal rates and the rise of magazine publishing led to the eventual decline in popularity of this unique American form of advertising.

Victorian Trade Cards